Connect with Readers: Part I – Author Newsletter

When an author writes a book, it usually is done with a target in mind. Your readers. But ask yourself this … do you really know your readers? What do you know about them? 

With the amount of books out there, it is an author’s job to connect with readers in any way possible. With this in mind, Christian Writers Promo will be writing blog posts on different ways to connect with readers.

Today’s feature is AUTHOR NEWSLETTERS. 


What’s so special about an author newsletter? First and foremost, if a reader is signed up to your newsletter, you know they are interested in you as an author. They are already bought in. This is your primary target market! 

Secondly, a newsletter allows you to make a personal connection with your readers, in essence, becoming “friends.” Friends can be reached. Friends buy your books. 

Additionally, the newsletter is yours. Yours to create. Yours to manage. You can include anything you want and send it anytime you want. You are in control.

Even better, once you’ve sent your author newsletter, it is in your reader’s possession, sitting in their inbox. Gone are the social media posts being covered by other social media posts, long forgotten. This time the email sits there until the reader takes action.  

Another great tool is that you can get feedback from your readers. Ask for reviews, see if the readers like a book cover, find a beta reader, or ask a general question for the book you are writing. This engages your readers and makes them feel like family. You are gaining readership and won’t lose their interest. 

So where do you start? Below you will find a few email newsletter sources that are easy to use, free and even kind-of fun! 

Create marketing campaigns, mailing lists, newsletters, and other advertising options.

Free up to 2,000 followers

Easy-to-use templates

Integrates with social media

Easy-to-understand reports

App integrations ability


Create marketing campaigns, mailing lists, newsletters, and other advertising options.

Free up to 1,000 followers

Easy-to-use drag and drop features

Easy-t0-read reports

App integrations ability

User-friendly/more open rates

Free trial for 60 days

Customizable templates

Easy-to-load email lists

Real time tracking reports

App integration ability


6,000 emails a month free

Pay as you grow

Unlimited contacts

Advanced email editor

Advanced statistics 

Full API access

Now before you go check these sources out, here are a few tips:
  1. Don’t stress out! Take it easy and learn as you go.
  2. Only send to readers who signed up themselves. In other words, don’t sign up someone without their consent.
  3. The purpose of the newsletter is CONNECTIon, so don’t just advertise your book. Post stories from your blog, tell stories about your writing adventures, show pictures of events you’ve attended. A good rule of thumb is to advertise every third newsletter.
  4. Send at least monthly so that you’re in the readers mind. On that note, don’t send too often, as it can be seen as spam and you’ll get unsubscribers quickly.
The ultimate goal of author newsletter is to gain dedicated readership and to sell books!  Take your time in the learning process and remember it takes time to grow. You can do it! 
Did I miss a free newsletter option? Please let us know below in the comment section. 

Stay tuned! Next week I will give ideas about what to put in your newsletter! 

John 12:46

John 12:46

Today's Verse of the Day has struck a chord with me. We often forget that Jesus is the light. We get so caught up in our world and forget to step back from the darkness. God is so good. He gave his only son so that we may be forgiven. We should never forget that! Take time today to step away from life's business and find time to see the light. It will do a world of goodness for you.

Promoting Christian Authors in a Secular World

The Story Behind Christian Writers Promo

Promotion for Christian Authors

By Mindy Hildebrand

There is much to offer on the internet when it comes to online book marketing. Too much, really. However, as Christian authors, we have to be very careful with how we market our books. There are plenty of resources for secular authors, but what about inspirational authors? Where do we begin and how do we get to our final destination of selling our books for our specific target audience?

My goal is to help Christian authors. A Christian is called to “Carry each other’s burdens, and in this way you will fulfill the law of Christ.” (Galatians 6:2) It has been on my heart for some time now. I’ve been trying to do this on my own for so long, but we are expected to network and help one another. I know I am not alone in this thinking. We struggle so often about doing it OUR way, and with NO help. But God has other plans.

I have news for you all (though it’s probably more of a reminder)! As authors, we are called to use our God-given talent of writing to glorify God. Our words can carry an enormous message for those who read us, and I feel such a weight on doing this correctly. How can I do this alone? It’s simple; I can’t.

After years of prayer, God has helped me develop this idea and I’m thrilled to present CWP to you!

—– Christian Writers Promo. —–

Think about it. We are appointed to come together in prayer, in worship, in encouragement, in praise. We need CWP in order to implement our calling.

This group’s mission is to plan, strategize, implement promotional opportunities for Christian authors. Let’s help one another. Share ideas. Encourage. Pray. In this, all good things will come.

Please find CWP on Facebook, Facebook Group and Twitter. Introduce yourself below and welcome!

Ephesians 2:10
“And let us consider how to stir up one another to love and good works, not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near.” (Hebrews 10: 24-25)