Media and Press Kits

Author’s Basic Guide to Book Media and Press Kits

If you are going to market and promote your book on your own,  you’ll need to create a media or press kit. There is a small difference between the two.

A Media Kit is used to provide information to  bloggers and reviewers with general information about your book. It can be used during blog tours or with a reviewer who needs the book’s information. 

 A Press Kit is used for news media, journalists, magazines. This is used for book launches and events. A Press Kit will include the same items in the media kit, but will have a little more and focused on getting media attention. You could even take this further and have an Electronic Press Kit, which is on a webpage and downloadable.

Whatever the use, a media or press kit is key to any marketing plan.

Media and Press Kits

A MEDIA KIT will include:

Basic Book Information:


Author name


Release date

Total page numbers


Book links

Book blurb

Book excerpt (approved by your publisher)

Author bio

Author links

Attached book image and author photo.

A PRESS KIT will include:

Basic Book Information:

All the regular information provided in the media kit, but it’s very important to have the book blurb, author bio and contact information.

Press Release: A one-page article that announces the publication of your book. This is what is normally sent to media outlets in hopes of them picking up your story. Here is a sample press release. (Another blog post on this alone will come later.)

Photographs: Include a clear book cover that the media could use as well as an author picture. You want the photograph to be professional (not a selfie) and grab attention.

Book Specifics:  A sample chapter (usually the first),  and quotes from reviewers.

Other possibilities include: Author Q&A, links to book trailers, award information, testimonials.

To make this an EPK, just have the press kit available on your website or downloadable.
Here are a few examples:
Michael Hyatt, Platform
Out of Character by Molly Zenk, Anaiah Press Press Kit
A Love Like Ours by Becky Wade, Litfuse Press Kit
Press Kit Media Kit Infographic
So, what are you waiting for? Get to work on those media/press kits! 
If you have any questions, please comment below!
Crowdspeaking For Book Promotion

Crowdspeaking Basics to Help Promote Your Book

Crowdspeaking For Book Promotion

What is crowdspeaking?

Crowdspeaking is a marketing platform that allows people to rally together and share information about a cause, events, projects, products, or in our case, books, on social media. With crowdspeaking, users sign up to spread a specific message on chosen social media outlets, at a specific time.

What are the most known crowdspeaking platforms?




How do you set up a campaign on one of the platforms?

Each website has its own special characteristics, but there are commonalities among them. You will decide how many supporters you will start with (most sites have a minimum amount you must meet). Additionally, you will set a deadline for the campaign. If you meet the number of supporters by the deadline, all the messages will go out to each supporters chosen social media outlets. The three platforms above are FREE, so there is no cost. Each site has easy-t0-follow instructions.

Tips for Making Your Best Campaign

Image: Your image must be simple and easy to read. This is the image that will be shared across supporters social media outlets. So, choose a good picture! If you need to create a picture, use Picmonkey or Canva.

Title: Choose a catchy title so that it grabs interest right away! 

Hashtag: Include hashtags in your message. Hashtags give readers on social media the ability to view your message, even if they do not follow/like you. You also could benefit from having a hashtag that is entirely book related. Wouldn’t it be cool to have your hashtag go viral?

Deadline: Plan the deadline time very carefully! Look at your Facebook/Twitter insights. When do you get most of your views? This is the best time to post, so the deadline should match.

I’ve set up my campaign, now what?

Now it’s time to share your campaign link so your supporters can sign up to help. Email your friends and family. Share your campaign on your social media. Join a crowdspeaking Facebook group like Thunderclap & Headtalker Support Group (this is not Christian specific. There are so many out there; it just takes a little searching.) or join Christian Writers Promo group and ask for support! We’d love to do it for you! 

On your deadline day and post time, check out social media to see your message go live to thousands of people! 


Do you have experience with Crowdspeaking? Have any additional advice? Please share below! 


Best 70+ Hashtags for Christian Authors on Social Media


Hashtags are an easy and valuable way to make connections with authors, readers or important people in the industry. Just adding a tweet on Twitter doesn’t do much as far as visibility goes. However, if you add a relevant hashtag, your tweet can be seen 200% more! 

So, what hashtags do you use? I set out on a mission to find hashtags geared towards Christian Authors…and was sadly disappointed by the lack of specific hashtags for our genre. If you looked at a more secular author’s hashtag dictionary, it could go on endlessly. With this in mind, we need to ask ourselves an important question. Do we use secular hashtags and publicize/network our book with mainstream authors? If I use the hashtag #Romance, my #ChristianRomance book might be in categorized with readers who prefer a more racy type of romance. But if we use the hashtag #ChristianRomance, our book is in line with our target market — Christian readers. I’m not saying we should stay away from mainstream hashtags, but I am saying we need to choose wisely as a marketing/networking tool. 

So, after much research and trial & error, I have come up with the list below. I hope you find it useful. I’d love to hear your experiences after using specific hashtags or tell me others I’ve omitted. 

We’re in this together — on Christian Writers Promo!


Hashtags for Christian Authors

Hashtags for Mainstream Authors

Hashtags for Specific Genres

#ACFW (American Christian Fiction Writers)






























#ASMSG (Authors Social Media Support Group)

#WIP (Work in Progress)

#WANA (We are not alone)













#SCBW (Society of Childrens Book Writers)

#PBLitChat (Picture Book Chat)

#KidlitChat (Children’s Literature)

#MGLit (Middle Grade)




Clean Romance Hashtags

Marketing Hashtags

General Hashtags To Connect With Readers

#CR4U (Clean Read For You)
































John 12:46

John 12:46

Today's Verse of the Day has struck a chord with me. We often forget that Jesus is the light. We get so caught up in our world and forget to step back from the darkness. God is so good. He gave his only son so that we may be forgiven. We should never forget that! Take time today to step away from life's business and find time to see the light. It will do a world of goodness for you.

Promoting Christian Authors in a Secular World

The Story Behind Christian Writers Promo

Promotion for Christian Authors

By Mindy Hildebrand

There is much to offer on the internet when it comes to online book marketing. Too much, really. However, as Christian authors, we have to be very careful with how we market our books. There are plenty of resources for secular authors, but what about inspirational authors? Where do we begin and how do we get to our final destination of selling our books for our specific target audience?

My goal is to help Christian authors. A Christian is called to “Carry each other’s burdens, and in this way you will fulfill the law of Christ.” (Galatians 6:2) It has been on my heart for some time now. I’ve been trying to do this on my own for so long, but we are expected to network and help one another. I know I am not alone in this thinking. We struggle so often about doing it OUR way, and with NO help. But God has other plans.

I have news for you all (though it’s probably more of a reminder)! As authors, we are called to use our God-given talent of writing to glorify God. Our words can carry an enormous message for those who read us, and I feel such a weight on doing this correctly. How can I do this alone? It’s simple; I can’t.

After years of prayer, God has helped me develop this idea and I’m thrilled to present CWP to you!

—– Christian Writers Promo. —–

Think about it. We are appointed to come together in prayer, in worship, in encouragement, in praise. We need CWP in order to implement our calling.

This group’s mission is to plan, strategize, implement promotional opportunities for Christian authors. Let’s help one another. Share ideas. Encourage. Pray. In this, all good things will come.

Please find CWP on Facebook, Facebook Group and Twitter. Introduce yourself below and welcome!

Ephesians 2:10
“And let us consider how to stir up one another to love and good works, not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near.” (Hebrews 10: 24-25)